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At ZoZoBaking we want to share with you our passion for Iranian pastries and art of incomparable quality and taste. Our mission is to find and provide to you Iran's finest and most extraordinary handmade art and to offer pastries that are made in small batches with highest quality ingredients and are rooted in our family recipes.



We hope you enjoy and are inspired by the finds of these pages, here is what might interests you:

  • Authentic Persian pastries to celebrate everyday life

  • Handcrafted traditional pottery kitchenware to experience the rich history and culture

  • Exclusive handmade textiles from the talented Parivash at Sahba Design

  • Aromatic herbal tea blends and home remedies or as we say in Farsi Dam-noosh to relax your mind and body

  • Exotic Iranian spices for delicious and mouthwatering Middle Eastern cooking

  • Seasonal and delicate jams made with locally grown fresh fruits

  • Persian Baking Made Easy a new series of virtual baking classes teaching you how easy and fun is this art of incomparable taste and flavors.

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New Arrivals

Esfahan box with all your favorite Persian pastries

For a limited time, when you shop $30 or more, you’ll get a FREE box of Kolompeh

  Kolompeh Box FREE with the purchase of $30 or more

Kolompeh Box FREE with the purchase of $30 or more


Shahdad, a gorgeous box of flavors and colors


Bake with Me!

I approach baking as an art, treating each cookie and pastry like pieces for a sculptural collage. Baking is about following a recipe, yet it is not, it's about fresh and quality ingredients and yet, that isn't enough either. I believe great baking is about having the right attitude and having fun.

It's my joy to share my baking experience with you. I hope that you enjoy and have fun!

I write a weekly blog in both Farsi and English and I invite you to sign up to receive the recipes automatically, so you won't miss any.

This week recipe:


Kolouche is a Persian pastry that is made in the Northern cities of Iran like Lahijan and Gilan. The soft and decorated Kolouche is filled with a layer of cinnamon, nuts, powdered sugar, and butter.


We loved everything- from the careful, delicate, and beautiful packaging to the perfect and most pleasant scents and savour.
— Sara J.

Join our Instagram page and learn tips and tricks on Persian baking from our community.