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At ZoZoBaking we want to share with you our passion for Iranian pastries & art of incomparable quality and taste. Our mission is to find and provide to you Iran's finest and most extraordinary handmade art and to offer pastries that are made in small batches with highest quality ingredients and are rooted in our family recipes.

Photo by Mahroo Amiri @noghlemey

Photo by Mahroo Amiri @noghlemey

Celebrate Nowruz with the best of Persian pastries, made from the highest quality ingredients, baked with love, and packaged with care. 

Everything you need to celebrate a memorable Nowruz 

Authentic Persian pastries

Handmade clay dishes made by Sahba Design 

Haft-sin copper dishes

Haft-sin pieces ...coming soon

Qhalamkar Tablecloths 



We hope you enjoy and are inspired by the finds of these pages, here is what might interests you:

  • Authentic Persian pastries to celebrate everyday life
  • Handcrafted traditional pottery kitchenware to experience the rich history and culture
  • Exclusive handmade textiles from the talented Parivash at Sahba Design 
  • Aromatic herbal tea blends and home remedies or as we say in Farsi Dam-noosh to relax your mind and body
  • Exotic Iranian spices for delicious and mouthwatering Middle Eastern cooking
  • Seasonal and delicate jams made with locally grown fresh fruits
  • Persian Baking Made Easy a new series of virtual baking classes teaching you how easy and fun is this art of incomparable taste and flavors. 

Beautiful packaging, fresh pastries with minimum amount of sugar used that make you feel happy and healthy
— Iman Eskandari

New Nowruz Arrivals  

Join our Instagram page and learn tips and tricks on Persian baking from our community.

"Bake with Me"

I approach baking as an art, treating each cookie and pastry like pieces for a sculptural collage. Baking is about following a recipe, yet it is not, it's about fresh and quality ingredients and yet, that isn't enough either. I believe great baking is about having the right attitude and having fun.

It's my joy to share my baking experience with you. I hope that you enjoy and have fun!

I write a weekly blog in both Farsi and English and I invite you to sign up to receive the recipes automatically, so you won't miss any.

This week: I made a scrumptious apple cake filled with spices, walnuts,

& raisins. A perfect afternoon tea cake, recipe is coming soon.





We loved everything- from the careful, delicate, and beautiful packaging to the perfect and most pleasant scents and savour.
— Sara J.